McKinsey and WIRED: the AI transformation playbook

By McKinsey & Company.

The email promotes a conversation published in WIRED between its editorial director, Katie Drummond, and McKinsey's Dan Swan, focused on why capturing AI's full potential requires companies to move beyond the experimentation phase and fundamentally redesign ('rewire') their businesses.

The body of the message gives no further details about the content of the conversation. It is a promotional email that sends the reader to the full piece through a link ('Discover the AI transformation playbook'), with no quotes, figures or concrete examples in the text itself.

Under the heading 'Also Consider', McKinsey also links to two other pieces from its own catalog: 'From AI table stakes to AI advantage: Building competitive moats', on how to build defensible competitive advantages from AI, and 'The new management playbook for AI: How to move faster and create more value', focused on how business management must adapt to speed up value creation with AI.